Monitor and Manage Your Google Rankings

Monitor and Manage Your Google Rankings With Ease

Every good SEO program begins with keyword development and monitoring.

Keeping track of where your website ranks on Google for important keywords and keyword phrases can be a full time job. Although many tools exist for monitoring search engine position, properly evaluating SEO performance requires a disciplined approach.

There are a variety of ways to measure search engine rankings for your website. Popular website tools like SEO Elite and Web CEO include search engine ranking tools that can track where your site ranks for identified keywords. But what if you don’t own SEO software?

To evaluate search engine rankings, you simply need a means of measuring rankings on a regular basis. Follow these simple guidelines:

Create and maintain a spreadsheet of your rankings. Having a document that you continually update can help you see weekly changes as well as trends over time. Be sure to keep it updated at least once a week so that you are always aware of how you rank for keywords and keyword phrases you are watching.

You can choose your keyword list based on the keyword phrases you’ve selected as important, those your competitors rank well for, or individual phrases identified by SEO software. If you want to get a jump start, you can identify which keyword phrases your site is ranked for in the top 20 on Google using SEOdigger.com. This tool provides a listing of which keyword phrases your site ranks within the top 20 Google search results for and can be a great tool to identify your competitor’s keyword rankings.

Record changes in search engine result placements simply by entering each keyword term in to Google or using SEO software. You can also find free tools online to report your rankings like CleverStat or GoogleRankings.com.

Continue to make changes, build links, and record your results. This step will never be completed but rather is an ongoing process. You should strive to become number one on all your SERPs and get so far ahead that none of your competitors will be able to compete. This requires constant and never ending consideration to building links and creating more and more reasons for other sites to link to you.

Consider reciprocal linking, link acquisition, as well as adding free tools to your website, valuable content, and helpful downloads. Access to these tools is ideal if you want to attract links to your website. Once you’ve added these valuable tools, make sure to let others know that they exist. Consider a free press release, email campaign or promotion.

Expand your keyword list. As you improve your overall rankings on major search engines, consider adding other keywords phrases that may be relevant to your website, products or services. Focusing on an expanded keyword list can result in more traffic and broader appeal.

Monitoring and managing your search engine rankings, especially on Google is necessary if you wish to increase the organic traffic to your website. This begins with basic monitoring and evaluation of your rankings on key search engines. Once you’ve developed your spreadsheet, update your rankings each week with free tools or SEO software.

Continue to focus on your rankings and developing inbound links through free tools and resources on your site as well as proactive link requests. Over time, as you improve your rakings for key terms and phrases, expand your list. Improving your rankings is a never ending process, but an important one. Stay the course and you’ll experience the results you’re looking for.

Michael Fleischner is an Internet marketing expert and the President of MarketingScoop.com. He has more than 12 years of marketing experience and had appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit MarketingScoop.com for further details and more marketing articlesincluding tips on how to improve search engine rankings for your web site.

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5 Search Engine Ranking Factors:

Top 5 Search Engine Ranking Factors: Pay Attention!!!

By Michael Fleischner

As someone who makes a living improving search engine rankings, I can tell you that there is a lot of bad information out there about SEO. What if I were to tell you that the road map for achieving top rankings was within your grasp? The holy grail of rankings is not imaginary. As is true with any major success, it leaves clues.

By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I'm about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.

The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords.

The second most important ranking factor is using keywords in your title tag and other meta tags. Meta tags still have an impact on your search rankings. Although the weight of meta tags may be minimal, they are effective in categorizing your page and identifying what search engines should expect to find when they spider web site pages. Make sure your tags are constructed properly and include you keywords.

The third ranking factor to consider for your web site is link popularity. This phrase has been talked about in search engine circles for a while but can be equated with Page Rank. The concept of Page rank or link popularity for that matter take a number of factors into consideration to identify the quality of web pages from an external perspective. The largest factor that influences search engine rankings is the number and quality of links that are pointing to a web site or web page.

The fourth ranking factor is the diversity of domains that link to your web site. For many search engines, it's not only what links you have to your site but making sure they are from different domains. This represents more popularity associated with you web site and therefore is judged to be a better search result. When link building, try to focus on generating inbound links from different websites.

The final ranking factor is keyword use in root domain. Although it's possible to use subdomain or dedicated pages to get your keywords in a URL, nothing beats having them in your root domain.

All of these factors are important for top search rankings. Don't overlook any of them if trying to improve your search rankings for particular keywords or keyword phrases.

Also, be sure to continually read up on the subject or consider any one of a number of SEO training programs, or even San Diego advertising agencies, that can show you how to have more impact with your optimization efforts.

Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more SEO at the Internet Marketing Forum, and learn about SEO training at MarketingScoop.com or contact him via the Marketing Blog at http://marketing-expert.blogspot.com.

©2009 - 2011 MarketingScoop.

 

Start Your Own Blog In 3 Easy Steps

Millionaire Society Babe

By Michael Fleischner | Marketing Expert, Internet Marketing Secrets*

Blogging is a great way to reach your audience, share your thoughts, and even help you with your Internet marketing. I’ve been blogging for nearly 3 years and continue to enjoy the benefits of not only communicating with an audience, but engaging in meaningful dialog. Starting a blog is easy to do and pays huge dividends.

There are a number of free services available that offer free blog services. Sites like Blogger and WordPress only require a brief registration and set up. Once you determine a theme for your blog and a template, you’re ready to begin posting. Posts are entries you make on your blog that are published instantly.

Some bloggers post comments to their blog each and every day, others once a week. Regardless of how frequently you post to your blog, content can be focused on a specific theme or random topics. The most popular blogs focus on a specific niche and provide valuable information, content, and commentary that encourage interaction with blog followers.

Sign up for a blog service. Begin development of your blog by signing up for Blogger or WordPress. Once you have an account, you can quickly set up your blog. Consider the goal of your blog and what type of commitment you are willing to make. Start small and be consistent.

Determine how you will monetize your blog. If you want to use your blog to generate revenue, there are a few techniques you can apply depending on which platform you’re using. One of the most popular methods of monetizing your blog is with the help of Google Adsense. This is a popular option and very easy to add to your blog. Not only does it generate a small amount of revenue for you on a weekly basis, but it also provides relevant links based on your posts.

Another great way to monetize your blog is through paid links. The concept of offering paid links is pretty straight forward. You create a section of you blog that lists recommended sites. In this list, you only place links that people have paid you to post. There are some tools you can use to automate this process. I simply add a link to a post that says, “How to post your link” with directions and a pass through to a Paypal page. You can set up a single time payment or subscription, allowing would be advertisers the opportunity to purchase a link on your blog monthly or for a longer period of time.

Many individuals are monetizing their blogs by using pay per post or other blogging network. Essentially, advertisers search for bloggers who are willing to write a post to promote their product and services or brand. You can sign up for one of these networks quite easily and be contacted when advertisers feel that your blog would be ideal for distributing a message. You write a blog post and get paid for doing so.

One thing to keep in mind is that the success of you blog is based on a number of factors. I believe that having a targeted blog that offers original content is ideal. You will build a large following. This is essential because most of the monetization methods are based on having enough traffic to make your blog appealing to advertisers as well as blog readers.

About the Author

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