How to Use Article Marketing to Drive Traffic to Your Website

If you want to increase traffic to your website, article marketing is the key.

Are you trying to get more traffic to your website? Article marketing is a powerful way to generate significant traffic to your website. In this article, I’ll provide some details on how to use article marketing in a very specific way to generate a steady stream of qualified prospects to your site.

The first step is to develop an article that is clearly written, provides value, and builds credibility. A clearly written article ensures that readers do more than skim your article. It also provides an “easy read” resulting in a high level of engagement.

To keep your reader’s attention, your article must provide something of value. This is a basic principle of article marketing. An example might be an SEO related article that shows readers how to write an effective “Title” tag for their webpage. A valuable article would first explain the concept then follow with examples – giving readers something tangible to represent each concept.

A result of a clearly written article that provides valuable information is that of credibility. The concept of credibility can be subtle but is very important if you wish to drive the most traffic to your site or affiliate products. Some suggestions for building credibility through article marketing include: injecting your experience into each article, providing references to findings from recent studies, offering facts, providing quotes from industry experts, and so on.

Once you’ve written a compelling article, you can weave a mention of your sites products and services into the text. However, be sure to do it in modest way if you want your article marketing to take hold. Some examples are:

• “I’ve used a number of products that weren’t any good… but I did have some success with the [insert product name here].”

• “I’ve used [product 1], [product 2], and [product 3], but found [insert product name here] to be the cheapest and the best.”

• “Personally I use [insert product name here], but any [product descriptor] will do.”

• “I’m not an expert on [product descriptor] but know that [insert product name here] is quite popular.”

Too often I see individuals using article marketing with a hard sell. This doesn’t work. People don’t like to be told what to do, what products they must use, or rely on the opinions of those they do not trust. So your best bet is to begin with a clearly written article, provide something of value, and use your newfound credibility to generate referrals/sales.

Now that you’ve written your article, here are some tips for “on-page” optimization. This will ensure that once your article is posted, it can be seen by the major search engines and is easily crawled.
Tip #1 Place your keywords in the title of the article. For example, if you’re promoting email software, let’s call it, “Email Management Software” then work it into your title. Here’s and example…

How to Use Email Management Software to Improve Results.

And try to limit your title to about 7 main words. This is how you optimize your article marketing efforts for a given article or page. Now we’ll talk about some other ways to increase your on-page optimization factors.

Tip #2 Use your key word term or phrase in most of your paragraphs. You certainly don’t have to use the phrase in every paragraph of your article, but it helps to use it frequently. Many engines count the number of times the keyword or keyword phrase is used. However, you do not want to over do it. This will turn off many of your readers and negatively affect your credibility. Find a good balance between using your keyword phrase and an appropriate amount of content.

Tip #3 Bold your keyword phrase at least once within the article. It doesn’t matter where you bold your keyword phrase when using article marketing, just be sure to bold it at some point in your article and/or when you post your article online. This provides emphasis and shows the search engines that it’s important to the content on the page.

Tip #4 Italicize your keyword or keyword phrase once in the body of your article. Again, providing a treatment to the text signals its importance and value to the rest of the content on your page.

Tip #5 Use your keyword phrase in the first 25 words of the page and last 25 words of the page. This is essential for on-page optimization and again signals the search engines that your phrase is relevant to all of the content on a given page.

Now that you’ve written your article, what are you going to do with it? When considering the options available for article marketing, consider distribution of your article through online article directories. I personally use those directories that have a high Google PR. If the article directories are favored by other popular sites, they will most often have a good deal of traffic. Article Directories with the highest Google PR (that are any good) include:

Article Central - PR7
About.com - PR6
EasyArticles - PR6
Go Articles - PR6
EzineArticles.com - PR6
ArticleAlley - PR5

A number of these directories are also favored by major search engines like Yahoo! Some allow affiliate links and others do not. Be sure to read the submission policies carefully before submitting your article.

For some directories, you may have to include your website or affiliate link in the “About the Author” section. This is one of the most important aspects of article marketing. Be sure to write your bio very carefully. The added benefit of inserting a link to your product or site in this section is that other webmasters, who repurpose articles from article directories, will include these links – giving you the benefit of viral marketing.

Article marketing is a great way to promote your website or products. By writing an article that delivers value and offers a subtle mention of your website or product, you’re well on your way to getting the proper exposure you’re looking for. Add the on-page optimization factors we talked about, and you’re sure to get noticed. Give article marketing a try and you’ll be glad you did!